A World War II themed ad from Thailand has amassed over a million views over the past week on Youtube because of its moving and heart-wrenching way the ending pulls everything together.
The company’s newest commercial is titled, “Compassion is true communication,” which is party of TrueMove’s greater campaign, “The True Meaning Of Giving” that is backed by a numerous Thailand charities.
The three-minute ad tells the story of a woman who went to Thailand to find the person who helped her charity worker father when he was held as a prisoner of war.
The daughter of a charity worker visits a Thai woman that has a connection to her father, a WWII POW. The woman helped the father while he was a captive and what she did changed his life. To fully appreciate it, watch the video below.
AdWeek noted that one of the actors wrote in the YouTube comments that the story is in referee to a POW camp in Kanchanaburi, Thailand, where prisoners were forced by the Japanese to build a railway bridge over the River Kwai.
TrueMove explains that the commercial “dramatizes the noblest form of giving, which is to give with the heart. When the heart gives without expecting anything in return, there is no need for words despite our differences in terms of race, language, society, ideas and culture … Ultimately, only the heart can communicate and connect us all, because the heart is simply the ultimate form of communication.”
TrueMove created another viral video in September 2013 called “Giving,” which didn’t fail to tug on heart strings while attracting millions of views.