Taco Bell Will Start Serving Alcohol At New Chicago Location

Taco Bell Will Start Serving Alcohol At New Chicago Location

A new Taco Bell location that is soon to open in the Wicker Park neighborhood of Chicago, at 1439 N. Milwaukee Ave., has confirmed that it will serve customers beer, wine, and mixed “mixed alcohol freezes,” according to The Chicago Tribune.

The chain, owned by Yum Brands Inc., says the new location is going to have a new design as part of Taco Bell’s rebranding effort. There will be a row of lime-green stools along a bar that peers into an open kitchen, communal tables with wooden stools, and pops of accent colors such as bright purple and teal.

The restaurant will have fancy serving baskets and exposed brick walls and murals that “will highlight the work of local artists” to give it a neighborhood feel.

The layout has already been launched in South Korea, Japan, and Spain, which all serve alcohol.

No word yet on the hours alcohol will be served, but Taco Bell says it will ensuring that alcohol will be served responsibly and that a third-party secret shopper service will be hired to monitor alcohol sales.

The alcohol will come in special cups to distinguish them from regular soft drinks, and the booze will be served to eat-in customers only, so no to-go cups will be offered and workers will allegedly be able to see if anyone tries to sneak out the door with their liquor.

This isn’t the first time in recent months that Taco Bell has made moves to change its image. The company has also vowed to eliminate artificial flavors and coloring from about 95% of its U.S. menu by the end of this year, although co-branded products like the Doritos Locos tacos would be exempt.

A representative for Taco Bell, Ashley Sioson, declined to provide further details on the upcoming drink options to Associated Press. She said there are no current plans to bring alcohol to other Taco Bell locations in the U.S.

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